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Serena Wines, a true passion since 1881

140 years of tradition, innovation and an eye on the future.

About us

Serena Wines 1881 is located in the heart of the Prosecco region, a stone’s throw from Conegliano, to which it is closely linked, witness its historic residences dotting the gentle hills decorated by rows of vines that seem embroidered on the landscape.
The business has always been run by the family, now by the fourth and fifth generations with Giorgio Serena and his son Luca Serena, today at the head of the company. The family can boast a tradition of over 100 years in the wine trade, a true passion for wine-making and a tenacious will in performing its daily duties. Over time, its observance of viticulture regulations has merged with innovation while never forgetting its strong roots in the Veneto region.

1881

The birth

Nobleman Pietro Serena founds the company at Cornuda (TV)

1930

Development

Pietro Serena develops the business in Crocetta Trevigiana.

1970 - 80

Growth

The Serena Winery moves to Susegana, where it installs a bottling plant and the first equipment in Italy for filling kegs with wine.

1990

Leadership

The business for wine in kegs takes off and our winery achieves leadership of the Italian market with 25 litre, returnable kegs.

2000

Bottled sparkling wines

Vinicola Serena moves to its current HQ at Conegliano (TV) in 2003 and increases its investments in bottled sparkling wine.

2010

The new plant

The winery is boosted by the addition of pressure tanks for the Charmat method and 2016 sees the inauguration of a new bottling plant for 0.75 and the new 0.20 litre formats.

Today

Innovation

Continuous innovation is the path to follow: developing sparkling wines with new products like Organic and investing in machinery for one-way kegs.

Tomorrow

The future

We will carry on our commitment to internationalisation, reaching out to new continents, and continue our core business of bottled sparkling wines and wine in kegs.

1881
1930
1970 - 80
1990
2000
2010
Today
Tomorrow

Our estates

Witness to the strong ties to our region are the historic estates we possess in the Prosecco DOCG area, symbols of our family’s link with the hills around Conegliano.

Ville D’Arfanta

These 6 hectares of vineyard stand on the splendid slopes to the north-east of Conegliano-Valdobbiadene, in the hamlet of Arfanta di Tarzo. The grapes from this estate are used for the prestigious Ville d’Arfanta line. Here there is also a stylishly renovated farmhouse, where we welcome our customers and guests.

Tenuta Ossi

The gentle hills just a few kilometres north of Conegliano host the ancient Tenuta Ossi,
inherited by the Serena family from their uncle Edoardo Ossi, an established wine-maker. Eleven hectares of splendid vineyards, with old-standing vines and new terracing, surround the historic farmhouse that is an emblem of past architecture.

UNESCO WORLD HERITAGE SITE

In 2019 the hills where Prosecco DOCG is produced became one of UNESCO’s World Heritage Sites. The Site includes all the hills where Vinicola Serena and its vineyards are located, as well as four hectares at Costa (Conegliano) and the Valdobbiadene estate.
This is an important acknowledgement that will bring value to a territory already well-known for the production of outstanding Prosecco DOCG, and welcome the many Italian and foreign tourists who will want to visit.