After 3 years we returned to Vinitaly. The one that has just ended was an edition full of satisfactions.
We were unable to celebrate the 140th anniversary in 2021, nor were we able to present the new Serena 1881 line, born last year. We had to wait for this year’s edition, but it was worth it. With a larger stand, and a bar dedicated to visitors, we introduced to the public the Proseccos of the new Serena 1881 line and those of our funky and modern brand Costaross.
There were important visits such as that of the President of the Veneto region Luca Zaia, with the Minister of Agriculture Stefano Patuanelli, who inaugurated the new stand toasting with our Valdobbiadene Prosecco Superiore DOCG. The mayor of Venice Luigi Brugnaro also brought us his greetings.
The conference entitled “Digital innovation at the service of the wine sector: from the vineyard to the consumer” was also held, organized by us together with Vinophila, the new digital fair active all year round.
Then many influencers came to visit us such as Canal il Canal, Tracy the latest winner of Masterchef, Bionditudo and many others.
Also, the athletes of two of the teams that we have been supporting for many years Imoco Volley Conegliano and Benetton Rugby Treviso, came to toast with us.
Finally, during the last day, some Paralympic athletes from the Obiettivo3 association founded by Alex Zanardi came to visit us. We presented with them the new bottles of Prosecco doc and Prosecco doc rosé, part of which sale will be donated to the Zanardi association to support people with disabilities to approach sport.